Box Office Results for May 6, 2011

This weekend, the latest super hero from the Marvel vault made his debut on the silver screen as Thor soared to the number one opening in North America.  The sequel Fast Five fell sharply but finished in second with a hefty take of its own as both films continued to fight it out across the global box office.  Rival wedding comedies battled it out for third place with the black-led Jumping the Broom edging out the white-led Something Borrowed despite playing in 900 fewer theaters.  But the overall marketplace could not match up to last year’s frame which saw a gargantuan bow from a bigger comic book avenger – Iron Man 2.

Doubling its nearest competitor, the effects-driven super hero flick Thor bowed on top with an estimated $66M from 3,995 locations for a muscular $16,688 average.  Presented in Real D 3D and in IMAX 3D, the PG-13 film directed by Kenneth Branagh earned rave reviews and delivered strong debuts around the world before landing in North America this weekend.  Technically speaking, Thor generated the third best opening for a debuting MARVEL franchise after 2002’s Spider-Man and 2008’s Iron Man, which also launched on the first weekends of May.  However, other films like 2000’s X-Men, 2003’s Hulk, and 2005’s Fantastic Four all sold more tickets and at today’s prices would have opening weekend tallies better than Thor‘s.  None of those films benefited from IMAX 3D or Real D 3D price hikes either.

PARAMOUNT and MARVEL’s Norse God flick starring Chris Hemsworth, Natalie Portman, and Anthony Hopkins played to super hero fans as expected.  63% of the audience was male and 72% was over 25.  3D screens contributed 60% of the gross for the converted pic.  Thor will return to screens next year on the first weekend of May alongside Iron Man, Captain America, the Hulk, Hawkeye, and Nick Fury when MARVEL’s long-awaited The Avengers hits the big screen!!!

After a scorching debut last weekend that resulted in the year’s best opening, the action sequel Fast Five hit the brakes and decelerated by an understandable 62% but still collected an estimated $32.5M in its sophomore frame.  The last three sequels in the series all dropped by 59-63% in the second weekend so the new installment is in line with how the franchise plays out.  The UNIVERSAL hit has banked a stellar $139.9M in ten days of domestic release and looks headed for $180-190M.

TRISTAR and OUR STORIES enjoyed a surprisingly strong debut for their wedding comedy Jumping the Broom, which grossed an estimated $13.7M this weekend.  The $6.6M-budgeted production was expected to reach a maximum of $10M so the performance was impressive as the average came in at a solid $6,732 from only 2,035 sites.  Jumping the Broom played to a mature female African American audience with exit polls showing that 70% of the crowd was female and 64% was over 35.  A very high 95% stated that the film was “excellent” or “very good” and the CinemaScore grade was an encouraging A so good word-of-mouth should spread.

Hollywood’s alternate wedding offering for white folks, Something Borrowed starring Ginnifer Goodwin and Kate Hudson, debuted to an estimated $13.2M putting it in fourth place for the weekend.  The WARNER BROS. and ALCON title averaged a decent $4,530 from 2,904 theaters and played to a female audience not interested in super heroes and fast cars.  Critics were brutal in their reviews and Saturday sales climbed only 2% so Something Borrowed will have to work hard during the weeks ahead.

FOX followed with a pair of films from BLUE SKY and FOX 2000.  The 3D animated hit Rio grossed an estimated $8.2M, off 45%, for a cume to date of $114.9M after 24 days.  The Reese WitherspoonRobert Pattinson romance Water for Elephants dropped 40% to an estimated $5.6M taking in $41.6M to date.

Madea’s Big Happy Family tumbled 60% in its third round to an estimated $3.9M while the high school flick Prom grabbed an estimated $2.4M, down 49%.  Totals are $46.8M for LIONSGATE and TYLER PERRY and $7.8M for WALT DISNEY.

TRISTAR, FILMDISTRICT, and ENTICING’s Soul Surfer slipped only 38% to an estimated $2.1M for $36.7M overall while Hoodwinked Too! Hood vs. Evil fell a steep 54% to an estimated $1.9M giving THE WEINSTEIN CO. and KANBAR a dismal $6.7M in ten days.

SUMMIT and PARTICIPANT‘s Mel Gibson film The Beaver directed by and co-starring Jodie Foster was met with indifference from arthouse audiences debuting to just $104,000, according to estimates, from 22 theaters for a dull $4,727 average.  Earning somewhat good reviews, the $21M production will expand on May 20 in North America although the limited bow suggests that the road ahead will be troublesome.  Given Mel Gibson’s very public personal problems over the last few years there are many that will not spend a dime on his movies and The Beaver lacks any must-see buzz make it an exception.

The top ten films grossed an estimated $149.5M, which was down 11% from last year when PARAMOUNT PICTURES and MARVEL STUDIOS’ Iron Man 2 opened in the top spot with a colossal $128.1M; but up 8% from 2009 when PARAMOUNT PICTURES’ and SPYGLASS ENTERTAINMENT‘s Star Trek debuted at number one with $75.2M.

May 6, 2011 to May 8, 2011 Top Ten

1.   Thor

  • $66,000,000
  • a Paramount release (Viacom)
  • Marvel Studios (Walt Disney)

2.   Fast Five

  • $32,519,000
  • Universal Pictures (NBC Universal)

3.   Jumping the Broom

  • $13,700,000
  • TriStar Pictures (Sony) and Our Stories Films (The Weinstein Company)

4.   Something Borrowed

  • $13,155,000
  • a Warner Bros. release (Time Warner)
  • Alcon Entertainment

5.   Rio

  • $8,200,000
  • Blue Sky Studios (Fox)

6.   Water for Elephants

  • $5,600,000
  • Fox 2000 Pictures (Fox)

7.   Madea’s Big Happy Family

  • $3,900,000
  • Lionsgate (Lions Gate) and Tyler Perry Studios

8.   Prom

  • $2,425,000
  • Walt Disney Pictures (Walt Disney)

9.   Soul Surfer

  • $2,100,000
  • a TriStar release (Sony)
  • FilmDistrict and Enticing Entertainment

10. Hoodwinked Too! Hood vs. Evil

  • $1,880,000
  • The Weinstein Company and Kanbar Entertainment

May 7, 2010 to May 9, 2010 Top Ten

1.   Iron Man 2

  • $128,122,000
  • a Paramount release (Viacom)
  • Marvel Studios (Walt Disney)

2.   A Nightmare on Elm Street

3.   How to Train Your Dragon

4.   Date Night

5.   The Back-up Plan

6.   Furry Vengeance

  • $4,478,000
  • Summit Entertainment and Participant Media

7.   Clash of the Titans

  • $2,503,000
  • Warner Bros. Pictures (Time Warner)

8.   Death at a Funeral

9.   Babies

10. The Losers

May 8, 2009 to May 10, 2009 Top Ten

1.   Star Trek

  • $75,204,000
  • Paramount Pictures (Viacom) and Spyglass Entertainment

2.   X-Men Origins: Wolverine

  • $26,408,000
  • 20th Century Fox (Fox) and Marvel Studios (Marvel Entertainment)

3.   Ghosts of Girlfriends Past

  • $10,258,000
  • New Line Cinema (Time Warner)

4.   Obsessed

  • $6,560,000
  • Screen Gems (Sony)

5.   17 Again

  • $4,232,000
  • New Line Cinema (Time Warner)

6.   Next Day Air

  • $4,111,000
  • a Summit release
  • Melee Entertainment

7.   The Soloist

8.   Monsters vs. Aliens

  • $3,260,000
  • DreamWorks Animation Studios (Viacom)

9.   Earth

10. Hannah Montana: The Movie

  • $2,193,000
  • Walt Disney Pictures (Walt Disney)
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~ by Matt Whitfield on May 11, 2011.

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