Box Office Results for July 22, 2011

This weekend, the fourth and final super hero film of the summer arrived and like its predecessors, Captain America: The First Avenger also debuted at number one although this one had to defeat the Harry Potter juggernaut in the process.  Fellow freshman entry Friends With Benefits, a comedy starring Justin Timberlake and Mila Kunis, debuted in third place.  In between was Harry Potter and the Deathly Hallows Part 2, which suffered a steep fall in its second weekend but still posted a near-record ten-day cume.  The overall box office was robust thanks to the recent wave of franchise films.

The final piece of The Avengers puzzle fell into its place as Captain America: The First Avenger scored a muscular opening weekend with an estimated $65.8M from 3,715 locations for a powerful $17,719 average.  It was even able to edge out, by a slim margin, the $65.7M bow of the season’s first comic book pic Thor from the first weekend of May.  Both are Marvel films distributed by Paramount and presented in Real D Digital 3D.  The extra dimension did not prove to be too popular for Captain America: The First Avenger as only 38% of the weekend take came from 3D screens whereas Thor’s rate was a much higher 60%.

The super soldier easily beat out the $53.2M opening of last month’s Green Lantern, which was also in 3D as well as the $55.1M of the 2D pic X-Men: First Class, which like Captain America was a period film.  Studios took a big risk programming four super hero origin films into a three-month period.  Thor has done the best with $180.1M to date and over $445M worldwide while X-Men: First Class performed moderately well with $144.2M.  Captain America should approach Thor’s domestic tally although it could be less popular overseas.  All three are Marvel projects, although X-Men: First Class is a co-production with 20th Century Fox.  The big-budget Green Lantern from DC was the sole casualty with $113.9M to date and little traction from its international openings so far.  Next summer is sure to be a record breaker for comic book movies with top characters like Batman, Spider-Man, Iron Man, and Hulk all returning to the big screen in DC’s The Dark Knight Rises (July 20), Columbia and Marvel’s The Amazing Spider-Man (July 3), and Marvel’s The Avengers (May 4).

Directed by Joe Johnston (Universal’s Jurassic Park III and Walt Disney’s The Rocketeer) and starring Chris Evans (20th Century Fox and Marvel’s Fantastic Four and Summit’s Push), Captain America skewed to adult men as expected with exit polls showing that the audience was 64% male and 58% over 25.  The PG-13 film scored generally positive reviews from critics.  Friday kicked off with $25.8M including $4M from Thursday night’s midnight grosses.  Saturday dropped 15% to $21.9M and Sunday dipped another 17% to $18.2M.  An encouraging A- CinemaScore could be good news for the days and weeks ahead.  Thor and X-Men: First Class, which both did better with critics, each earned a B+ while Green Lantern scored a B.

After breaking almost every box office record in the industry, Harry Potter and the Deathly Hallows Part 2 took an understandable freefall in its second weekend since most fans came out already in the first week for the can’t-miss franchise closer.  The Warner Bros. title tumbled 72% to an estimated $48.1M boosting the ten-day total to $274.2M.  Only studio stablemate The Dark Knight has ever grossed more in the first ten days with $313.8M in July 2008.

Past July Potter films also saw large declines in the second weekend only to stabilize in subsequent weekends with 40-50% declines.  The second Deathly Hallows is likely to be more front-loaded but the final domestic tally may still end up in the $360-380M range, which would give it a shot at surpassing Transformers: Dark of the Moon to become the highest-grossing film of 2011.

Overseas, the wizard film was still doing gangbusters.  The international weekend brought in an astounding $121.3M, down 61%, boosting the cume to a jaw-dropping $560.4M.  That puts the 12-day global haul at a mesmerizing $834.6M.  With China still to open on August 4, the final Potter may be able to reach the $1.2B mark by the end of its run.

The R-rated romantic comedy Friends With Benefits opened in third place with an estimated $18.5M following a long line of raunchy laughers this summer.  Though a commendable debut, the figure did not reach the levels of this season’s past offerings like Universal and Apatow’s Bridesmaids, Columbia’s Bad Teacher, and New Line’s Horrible Bosses, which all bowed in the $26-32M range.  Averaging $6,323 from 2,926 theaters, the Justin Timberlake-Mila Kunis pic about pals that try to keep feelings out of a sex-only relationship may have seen some of its target audience stay away thanks to its similarity to Paramount, Cold Spring, SpyglassNo Strings Attached with Academy Award Winner Natalie Portman and Ashton Kutcher, which basically offered the same story six months ago.  That R-rated film bowed to $19.7M on its way to $70.7M.  The Friends With Benefits debut was still good though and reviews were better with many critics highlighting the chemistry between the two leads.

Adult women made up the primary audience as studio research showed that 62% of the crowd was female while 56% was over 25.  The CinemaScore grade was a decent B+.  Strong word-of-mouth will be needed as each of the next three weekends will see a new comedy contender for adults enter the marketplace with Warner Bros.’ Crazy, Stupid, Love. starring Steve Carell, Universal’s The Change-Up starring Jason Bateman and Ryan Reynolds, and the Ben Stillerproduced 30 Mintues or Less from Columbia and Media Rights Capital.

Placing fourth with an estimated $12M was the year’s top-grossing film Transformers: Dark of the Moon, which declined by 44% in its fourth battle.  The Paramount and Hasbro film has now grossed a brawny $325.8M and is on course to end its domestic run with $350-360M.  Shooting with actual 3D cameras has helped it win over more audiences than action films converted in post-production as 3D shares of this weekend grosses were 50% for the latest Autobots pic compared to 42% for Harry Potter and the Deathly Hallows Part 2 and 38% for Captain America: The First Avenger.

With China re-opening its doors to American films this weekend, Transformers: Dark of the Moon scored a record $40M debut – the best ever for a U.S. picture there.  That led the international frame, which delivered an estimated $62M allowing the overseas total to climb to $556.6M, which represented a new company high for Paramount outside of North America.  The latest Michael Bay effort has now grossed a stunning $882.4M worldwide and has Japan opening this coming weekend, which will help it pass the billion dollar barrier.

Despite the arrival of a new R-rated comedy, the workplace laugher Horrible Bosses held up well again in its third frame dipping only 34% to an estimated $11.7M for a 17-day cume of $82.4M.  New Line will probably see a larger gross with this title than sister company Warner Bros. will with its big-budget gamble Green Lantern, which is heading for a $115M final.

     

Three kidpics with small declines followed.  The Kevin James comedy Zookeeper dipped only 29% to an estimated $8.7M and has now banked $59.2M in 17 days for Columbia, MGM, and Happy Madison.  The Pixar vehicle Cars 2 followed with an estimated $5.7M, off just 32%, for a $176.4M cume.  In its sophomore frame, the G-rated toon Winnie the Pooh slipped only 35% and grabbed an estimated $5.1M.  The ten-day total for Disney Animation is $17.6M.

  

Adults looking for laughs rounded out the top ten with a pair of popular comedies.  The Cameron Diaz pic Bad Teacher fell 50% to an estimated $2.6M bumping its tally to $94.4M for Columbia.  Sony Classics continued its phenomenal run for Woody Allen’s Midnight in Paris.  Cume is at $44.9M and will easily break the $50M mark.

  

The top ten films grossed an estimated $180.2M, which was up 20% from last year when Warner Bros. Pictures’ Inception remained in the top spot with $42.7M; and up 30% from 2009 when Walt Disney Pictures and Jerry Bruckheimer FilmsG-Force debuted at number one with $31.7M.

July 22, 2011 to July 24, 2011 Top Ten

           

           

1.   Captain America: The First Avenger

  • $65,827,000
  • a Paramount release (Viacom)
  • Marvel Studios (Disney)

2.   Harry Potter and the Deathly Hallows Part 2

  • $48,065,000
  • Warner Bros. Pictures (Time Warner)

3.   Friends With Benefits

4.   Transformers: Dark of the Moon

  • $12,000,000
  • Paramount Pictures (Viacom) and Hasbro

5.   Horrible Bosses

  • $11,720,000
  • New Line Cinema (Time Warner)

6.   Zookeeper

  • $8,700,000
  • a Columbia release (Sony)
  • Metro-Goldwyn-Mayer Pictures (MGM) and Happy Madison Productions

7.   Cars 2

  • $5,726,000
  • Pixar Animation Studios (Disney)

8.   Winnie the Pooh

  • $5,141,000
  • Walt Disney Animation Studios (Disney)

9.   Bad Teacher

  • $2,600,000
  • Columbia Pictures (Sony)

10. Midnight in Paris

  • $1,899,000
  • Sony Pictures Classics (Sony)

 

July 23, 2010 to July 25, 2010 Top Ten

           

           

1.   Inception

  • $42,725,000
  • Warner Bros. Pictures (Time Warner)

2.   Salt

  • $36,011,000
  • Columbia Pictures (Sony)

3.   Despicable Me

4.   The Sorcerer’s Apprentice

  • $9,651,000
  • Walt Disney Pictures (Disney) and Jerry Bruckheimer Films

5.   Toy Story 3

  • $8,918,000
  • Pixar Animation Studios (Disney)

6.   Ramona and Beezus

7.   Grown Ups

  • $7,429,000
  • Columbia Pictures (Sony) and Happy Madison Productions

8.   The Twilight Saga: Eclipse

  • $7,186,000
  • Summit Entertainment

9.   The Last Airbender

10. Predators

 

July 24, 2009 to July 26, 2009 Top Ten

           

           

1.   G-Force

  • $31,707,000
  • Walt Disney Pictures (Disney) and Jerry Bruckheimer Films

2.   Harry Potter and the Half-Blood Prince

  • $29,462,000
  • Warner Bros. Pictures (Time Warner)

3.   The Ugly Truth

4.   Orphan

5.   Ice Age: Dawn of the Dinosaurs

6.   Transformers: Revenge of the Fallen

7.   The Hangover

  • $6,461,000
  • Warner Bros. Pictures (Time Warner)

8.   The Proposal

9.   Public Enemies

  • $4,353,000
  • Universal Pictures (NBC Universal)

10. Brüno

  • $2,833,000
  • a Universal release (NBC Universal)
  • Media Rights Capital
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~ by Matt Whitfield on July 26, 2011.

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