Box Office Results for August 19, 2011

This weekend, the sleeper hit The Help ruled the North American box office in its second weekend climbing into the number one spot beating out four new releases which all stumbled in their debuts.

The book-based drama grossed an estimated $20.5M slipping a mere 21% in its sophomore session setting up what will be a long-lasting run into blockbuster territory.  The Touchstone release averaged a stellar $7,613 from only 2,690 theaters and raised its 12-day cume to a solid $71.8M.  The Help should have no problem making its way to $130M and could even soar much higher beating out many of this summer’s big-budget action offerings.  Great reviews and strong word-of-mouth have made it into an event film for adults and appeal has been expanding beyond older females with more demographics discovering the story.

After two weekends on top, 20th Century Fox’s Rise of the Planet of the Apes dropped down to second place with an estimated $16.3M.  Off 41%, the sci-fi pic upped its total to $133.8M.

Leading the four-pack of new wide releases was the only kid-friendly one, Spy Kids: All the Time in the World, which generated $12M from 3,295 theaters for a $3,648 average.  Presented in 4D (a 3D film with scratch-n-sniff cards that give off story-related aromas, the PG-rated film played to a family audience but was met with dismal reviews, which turned many parents off.

Another new 3D film not exciting moviegoers was Conan the Barbarian, which debuted in fourth with an estimated $10M from 3,015 locations for a not-so-muscular $3,317 average.  The R-rated remake was the summer’s 13th action film and audiences did not feel that the expensive production was worth the money in the late days of summer.  3D screens did account for a good 61% of the gross for the Lionsgate release though.

Another piece of 80s nostalgia followed as the horror remake Fright Night did little to attract fans of scary movies opening to an estimated $8.3M.  The Touchstone release invaded an aggressive 3,114 theaters but averaged a weak $2,665 per site.  61% of the gross came from 3D screens, which was the one bit of good news.  Reviews were favorable, but competition for horror fans came from Final Destination 5, which just bowed last week with its own style of branded 3D chills.



Sony Animation’s The Smurfs grossed an estimated $8M, down 42%, boosting the hit film’s cume to $117.7M.  The horror sequel Final Destination 5 followed by falling 57% to an estimated $7.7M giving New Line $32.3M in ten days.  A $45-50M final seems likely.  30 Minutes or Less dropped by 53% in its second weekend taking in an estimated $6.3M.  With a ten-day sum of $28.5M, look for a $40M final for Columbia and Media Rights Capital.

The fourth and final new wide release of the weekend, the Anne Hathaway drama One Day, failed to make much of a dent with women debuting to only $5.1M, according to estimates.  The Focus release averaged a mild $2,980 from 1,721 theaters and faced intense direct competition from The Help, which has much more must-see buzz surrounding it.

Rounding out the top ten was the romantic comedy Crazy, Stupid, Love. with an estimated $5M, off just 30%, for a $64.4M cume.


The top ten films grossed an estimated $99.2M, which was down 3% from last year when Lionsgate and Nu Image’s The Expendables remained in the top spot with $17M; and off 7% from 2009 when The Weinstein Company and Universal PicturesInglourious Basterds debuted at number one with $38.1M.

August 19, 2011 to August 21, 2011 Top Ten

           

           

1.   THE HELP

2.   RISE OF THE PLANET OF THE APES

  • $16,300,000
  • 20th Century Fox (Fox)

3.   SPY KIDS: ALL THE TIME IN THE WORLD

4.   CONAN THE BARBARIAN

5.   FRIGHT NIGHT

  • $8,300,000
  • a Touchstone release (Disney)
  • DreamWorks Pictures (DreamWorks SKG) and Reliance Entertainment

6.   THE SMURFS

  • $8,000,000
  • Sony Pictures Animation (Sony)

7.   FINAL DESTINATION 5

  • $7,705,000
  • New Line Cinema (Time Warner)

8.   30 MINUTES OR LESS

  • $6,300,000
  • a Columbia release (Sony)
  • Media Rights Capital

9.   ONE DAY

10. CRAZY, STUPID, LOVE.

August 20, 2010 to August 22, 2010 Top Ten

           

           

1.   THE EXPENDABLES

  • $16,968,000
  • a Lionsgate release (Lions Gate)
  • Nu Image (Millennium Films)

2.   VAMPIRES SUCK

3.   EAT PRAY LOVE

  • $12,111,000
  • Columbia Pictures (Sony)

4.   LOTTERY TICKET

5.   THE OTHER GUYS

  • $10,163,000
  • Columbia Pictures (Sony)

6.   PIRANHA

  • $10,107,000
  • Dimension Films (Weinstein Co.)

7.   THE SWITCH

8.   NANNY MCPHEE RETURNS

9.   INCEPTION

  • $7,838,000
  • Warner Bros. Pictures (Time Warner)

10. SCOTT PILGRIM VS. THE WORLD

  • $5,202,000
  • Universal Pictures (NBC Universal)

August 21, 2009 to August 23, 2009 Top Ten

           

           

1.   INGLOURIOUS BASTERDS

  • $38,055,000
  • The Weinstein Company and Universal Pictures (NBC Universal)

2.   DISTRICT 9

3.   G.I. JOE: THE RISE OF COBRA

4.   THE TIME TRAVELER’S WIFE

  • $9,742,000
  • New Line Cinema (Time Warner)

5.   JULIE & JULIA

  • $8,801,000
  • Columbia Pictures (Sony)

6.   SHORTS

  • $6,410,000
  • a Warner Bros. release (Time Warner)
  • Media Rights Capital and Troublemaker Studios

7.   G-FORCE

8.   HARRY POTTER AND THE HALF-BLOOD PRINCE

  • $3,478,000
  • Warner Bros. Pictures (Time Warner)

9.   THE UGLY TRUTH

10. THE GOODS: LIVE HARD. SELL HARD.

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~ by Matt Whitfield on August 23, 2011.

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