Box Office Results for August 26, 2011

This weekend, the North American box office slumped to its second lowest point of the year thanks to the lack of a breakout new hit plus a devastating hurricane wiping out plenty of business on the east coast.  With tens of millions of people forced to stay home and many theaters shutting down for a day or two, moviegoing took a major hit across a large part of the country.  But with films trying to pick up Saturday’s lost business on Sunday, and the weather event hitting at a time when the marketplace is generally weak anyway, the overall impact was not incredibly severe.


Topping the chart for a second straight weekend was the sleeper hit The Help, which slipped only 28% to an estimated $14.3M.  After 19 days of release, the DreamWorks film has collected a sturdy $96.6M and will break through the $100M mark this week.  The Emma StoneViola Davis starrer averaged $5,159, which was impressive for the third weekend of a non-tentpole film.

The weak marketplace saw consumers spend just over $85M on the Top 20 films.  Only the Super Bowl XLV frame in early February was worse this year with $82M.


The revenge action thriller Colombiana led the new releases with an opening weekend score of $10.3M, according to estimates.  The TriStar release about an assassin hunting down her parents’ killers averaged $3,940 from 2,614 locations, which was respectable for a late summer film with a hurricane eating into east coast business.  Starring Zoe Saldana and produced by Luc Besson, Colombiana did not fare too well with critics, but did connect moderately well with adult women.  Studio Research showed that 57% of the audience for the PG-13 pic was female and 65% was 25 or older.


The horror film Don’t Be Afraid of the Dark attracted a soft debut in third with an estimated $8.7M.  Averaging a lackluster $3,148 per site from 2,760 theaters, the R-rated remake suffered from still competition being the third fright film in as many weeks to hit the multiplexes.  FilmDistrict marketed the film as being from producer Guillermo del Toro who has a fan following of his own, but overall interest was not too strong.


20th Century Fox’s sci-fi reboot Rise of the Planet of the Apes ranked fourth with an estimated $8.7M as well, down 46% in its fourth frame.  The sci-fi hit now stands at $148.5M on its way to $170M+.


The Paul Rudd comedy Our Idiot Brother debuted poorly in fifth place with an estimated $6.6M from 2,555 locations for a wimpy $2,578 average.  The summer’s latest R-rated comedy earned great reviews for The Weinstein Co. (which acquired the hot pic at this year’s Sundance Film Festival) but lacked the aggressive marketing campaign that so many other raunchy comedies earlier this summer had.  Often times films work at more specialized events like Sundance or Comic Con, but fail to make much of a mark during a commercial release across 50 states.



A pair of 3D kidpics followed.  In its second weekend, Spy Kids: All the Time in the World fell 51% to an estimated $5.7M for Dimension and Troublemaker.  With $21.7M in ten days, the PG-rated fourquel should finish with around $35M making it the lowest-grossing installment by far.  Faring much better with families, The Smurfs slipped only 39% to an estimated $4.8M giving Sony Animation a hefty $126M to date.  The Smurf pic has been the dominant choice for kids in the second half of summer.




The 3D remake Conan the Barbarian collapsed by 69% in its second weekend to an estimated $3.1M for a weak $16.6M sum in ten days.  The big-budget actioner from Lionsgate and Millennium to end its weak run with only $20-23M.  Fellow sophomore 80s redo Fright Night also fell sharply tumbling 61% to an estimated $3M for a dull $14.2M total.  Look for the 3D DreamWorks film to finish up with only $20M.  Rounding out the top ten was the hit divorce romantic comedy Crazy, Stupid, Love. with an estimated $2.9M, off 39%, for a $69.5M cume.  The Warner Bros. film may reach $80M.



The top ten films grossed an estimated $68.1M, which was down 22% from last year when Screen GemsTakers opened with $20.5M; and down 35% from 2009 when New Line Cinema’s The Final Destination debuted on top with $27.4M.

 

August 26, 2011 to August 28, 2011 Top Ten

           

           

1.   THE HELP

2.   COLOMBIANA

3.   DON’T BE AFRAID OF THE DARK

4.   RISE OF THE PLANET OF THE APES

5.   OUR IDIOT BROTHER

6.   SPY KIDS: ALL THE TIME IN THE WORLD

  • $5,727,000
  • Dimension Films (Weinstein Co.) and Troublemaker Studios

7.   THE SMURFS

  • $4,800,000
  • Sony Pictures Animation (Sony)

8.   CONAN THE BARBARIAN

9.   FRIGHT NIGHT

10. CRAZY, STUPID, LOVE.

 

August 27, 2010 to August 29, 2010 Top Ten

           

           

1.   TAKERS

  • $20,512,000
  • Screen Gems (Sony)

2.   THE LAST EXORCISM

3.   THE EXPENDABLES

  • $9,528,000
  • a Lionsgate release (Lions Gate)
  • Nu Image (Millennium Films)

4.   EAT PRAY LOVE

5.   THE OTHER GUYS

  • $6,286,000
  • Columbia Pictures (Sony)

6.   VAMPIRES SUCK

7.   INCEPTION

  • $4,876,000
  • Warner Bros. Pictures (Time Warner)

8.   NANNY MCPHEE RETURNS

9.   THE SWITCH

10. PIRANHA

  • $4,303,000
  • Dimension Films (Weinstein Co.)

 

August 28, 2009 to August 30, 2009 Top Ten

           

           

1.   THE FINAL DESTINATION

2.   INGLOURIOUS BASTERDS

3.   HALLOWEEN II

  • $16,350,000
  • Dimension Films (Weinstein Co.)

4.   DISTRICT 9

5.   G.I. JOE: THE RISE OF COBRA

6.   JULIE & JULIA

  • $7,036,000
  • Columbia Pictures (Sony)

7.   THE TIME TRAVELER’S WIFE

  • $6,452,000
  • New Line Cinema (Time Warner)

8.   SHORTS

9.   TAKING WOODSTOCK

10. G-FORCE

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~ by Matt Whitfield on August 30, 2011.

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