Box Office Results for November 11, 2011

This weekend, Greek gods conquered the North American box office as the 3D adventure epic Immortals opened at number one while Adam Sandler’s new mess he’s trying to pass as a comedy Jack and Jill and two-time chart-topper Puss in Boots fought over second place with virtually identical grosses.  The new FBI biopic J. Edgar opened more like a Clint Eastwood film than a Leonardo DiCaprio one settling into fifth place in its first weekend.  Overall the marketplace saw healthy double-digit gains over last year thanks in part to the Veterans Day holiday falling on Friday instead of Thursday this year.  Multiplex activity is set to go even higher very soon with the next installment in the Twilight juggernaut right around the corner.

Relativity shot to number one with Immortals, which bowed to an estimated $32M from 3,112 theaters for a muscular $10,283 average.  It was the third biggest opening this year for an R-rated film – the best for a non-sequel – trailing Warner Bros.The Hangover Part II and Paramount’s Paranormal Activity 3, which debuted to $85.9M and $52.6M, respectively.  Opening above industry expectations, Immortals received mixed reviews from critics but connected with action and fantasy fans that powered the opening day Friday to $15M.  Saturday sales dropped a sharp 32% from Veterans Day and Sunday slid by another 33% to $6.8M.

Original action films that are not part of an existing brand like MGM’s James Bond or New Line’s The Lord of the Rings rarely open above $30M during the football season when millions of males are occupied on Saturdays and Sundays.  Studio research showed that the stylishly violent war epic played to an audience that was 60% male and 75% was under 35.  3D was a popular option for Immortals as 66% of the grosses came from the higher-priced format.

Produced for $75M, Immortals also opened overseas in 35 territories this weekend including Japan, Germany, the U.K. China, and Russia grossing an estimated $36M for a global debut of $68M.

Adam Sandler’s latest mess Jack and Jill opened in second place with an estimated $26M.  The Columbia release averaged $7,563 from 3,438 theaters and did not make it into the $30-40M range that Sandler usually finds himself in with broad comedies, even when they aren’t funny.  Friday started with $9.9M, Saturday eased 2% to $9.6M while Sunday dropped by only 32% to an estimated $6.5M.  That would be a small Sunday drop for a Sandler comedy during the football season, although this PG-rated pic is hoping for family business, which would yield a stronger-than-usual holdover performance next weekend.

Moviegoers were only somewhat satisfied with what they got as the pic got a B CinemaScore grade.  Studio research showed that the childish humor played broadly as the audience was 52% female, 57% 25 and older, with 53% being families.  Jack and Jill could continue to bring in respectable grosses as no new mainstream comedies will open over the next three weeks.

Following close behind, according to estimates, was two-time box office leader Puss in Boots, which dipped only 23% to an estimated $25.5M.  The 3D toon smashed the $100M mark on Saturday in its 16th day of release and has grossed a stellar $108.8M to date.  Tougher competition will start on Friday with the arrival of the rival 3D animated kidpic Happy Feet Two followed five days later by The Muppets, but a final domestic haul of $160M or more still seems likely.  Paramount has had a red hot year in 2011 and has now seen eight of its eleven wide releases join the century club, and the ones that didn’t have performed well too.

Universal and Imagine’s action-comedy Tower Heist fell a moderate 45% to an estimated $13.2M in its second weekend and has raised its ten-day tally to a decent $43.9M.  The $85M Ben StillerEddie Murphy vehicle could end its domestic run at about $70M meaning a strong overseas run will be needed.

Clint Eastwood’s latest film debuted in fifth place.  The biopic J. Edgar headlined by Leonardo DiCaprio bowed to an estimated $11.5M from 1,910 locations for a solid $6,005 average.  The opening was on par with the nationwide debut of the director’s last film Hereafter, which opened to $12M and a $5,510 average in October of last year on its way to a disappointing $32.7M final.  Reviews were mixed with many top ones being negative and audiences also were not too thrilled as the R-rated drama earned only a B grade from CinemaScore.  J. Edgar platformed in seven theaters in top markets on Wednesday to get a jump on the weekend putting the total at $11.6M for Warner Bros. and Imagine.

The threequel A Very Harold & Kumar 3D Christmas suffered an understandable 55% drop in its second weekend collecting an estimated $5.9M putting the ten-day tally at $23.2M.  Produced for only $20M, the New Line and Mandate release fared a bit better than its predecessor Harold & Kumar Escape From Guantanamo Bay, which tumbled 59% in its sophomore frame, although it faced the opening of the superhero juggernaut Iron Man, which stole the attention of young men.  A Very Harold & Kumar 3D Christmas looks set to finish with about $35M putting it just behind Harold & Kumar Escape From Guantanamo Bay’s $38.1M but ahead of the $18.2M of 2004’s Harold & Kumar Go to White Castle.

20th Century Fox and New Regency’s sci-fi thriller In Time declined by 45% in its third round to an estimated $4.2M giving the studios $30.7M in 17 days.  Paramount’s horror hit Paranormal Activity 3 joined the century club with its estimated $3.6M weekend, off 57%, putting the low-cost $5M chiller at $100.8M and counting.  It should finish near the $107.9M of the first film in the highly profitable series.

The studio’s dance remake Footloose followed with an estimated $2.7M, down 39%, for a $48.9M sum.  Rounding out the top ten was Hugh Jackman’s boxing hit Real Steel, which dropped 42% to an estimated $2M and $81.7M to date for Touchstone and DreamWorks.  The robot flick is now the actor’s second-biggest non-Wolverine hit after Universal’s Van Helsing, which grossed $120.1M from 2004.

The top ten films grossed an estimated $126.6M, which was up a healthy 18% from last year when Paramount Pictures and DreamWorks Animation SKG’s Megamind remained in the top spot with $29.1M; and up 2% from 2009 when Columbia Pictures’ 2012 opened at number one with $65.2M.

November 11, 2011 to November 13, 2011 Top Ten



1.   Immortals

  • 32,000,000
  • Relativity Media

2.   Jack and Jill

3.   Puss in Boots

  • $25,500,000
  • a Paramount release (Viacom)
  • DreamWorks Animation SKG (DreamWorks SKG)

4.   Tower Heist

  • $13,177,000
  • Universal Pictures (NBCUniversal) and Imagine Entertainment

5.   J. Edgar

  • $11,470,000
  • a Warner Bros. release (TimeWarner)
  • Imagine Entertainment

6.   A Very Harold & Kumar 3D Christmas

7.   In Time

8.   Paranormal Activity 3

  • $3,625,000
  • Paramount Pictures (Viacom)

9.   Footloose

10. Real Steel


November 12, 2010 to November 14, 2010 Top Ten



1.   Megamind

  • $29,120,000
  • a Paramount release (Viacom)
  • DreamWorks Animation SKG (DreamWorks SKG)

2.   Unstoppable

  • $22,688,000
  • 20th Century Fox (Fox)

3.   Due Date

  • $15,419,000
  • Warner Bros. Pictures (TimeWarner)

4.   Skyline

  • $11,692,000
  • a Universal release (NBCUniversal)
  • Rogue Pictures (Relativity Media)

5.   Morning Glory

6.   For Colored Girls

7.   Red

8.   Paranormal Activity 2

  • $2,980,000
  • Paramount Pictures (Viacom)

9.   Saw 3D: The Final Chapter

10. Jackass 3D


November 13, 2009 to November 15, 2009 Top Ten



1.   2012

  • $65,238,000
  • Columbia Pictures (Sony)

2.   A Christmas Carol

3.   Precious

4.   The Men Who Stare at Goats

5.   This is It

  • $5,079,000
  • Columbia Pictures (Sony)

6.   The Fourth Kind

7.   Couples Retreat

  • $4,165,000
  • Universal Pictures (NBCUniversal)

8.   Paranormal Activity

  • $4,043,000
  • DreamWorks Pictures (Viacom)

9.   Law Abiding Citizen

10. The Box

~ by Matt Whitfield on November 15, 2011.

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