Box Office Results for April 27, 2012

This weekend, four new releases assembled at the North American box office but none had the strength to unseat the hit comedy Think Like A Man from the number one spot.  The last weekend of April is usually a dumping ground for films with uncertain commercial appeal and this year studios used the frame to jettison its late-spring product before heading into what should be a red hot summer season.  All four new films failed to reach a $4,000 average and the three R-rated pics do not look to have much of a future.

Despite the parade of new titles on display, moviegoers made the battle-of-the-sexes comedy Think Like a Man number one for a second straight weekend thanks to an estimated $18M in ticket sales representing a 47% decline from the surprisingly potent opening.  The Screen Gems release is still playing in only 2,015 locations so its average of $8,933 was once again spectacular.  In fact, the only films all year to post better sophomore weekend averages were The Hunger Games and The Lorax, which just happen to be the top grossing films of 2012.  Budgeted at only $12M, Think Like a Man has now grossed a terrific $60.9M after just ten days and seems headed for a $90-100M domestic finish which would be about eight times the production cost.

Opening in second place with a respectable performance was the claymation-style toon The Pirates! Band of Misfits with an estimated $11.4M from 3,358 theaters for a mild $3,395 average.  The PG-rated British film played to younger children and their parents (76% of the audience) and earned strong reviews too.  With hardly anything else out right now for that demographic, The Pirates! Band of Misfits carved out a nice audience for itself even though the numbers were far from big.  But good word-of-mouth and a lack of direct competition could keep the loot coming in for weeks to come.  Violent early summer tentpoles like The Avengers, Battleship, and Men in Black 3 are sure to attracts millions of kids, but all three are PG-13 titles so studios have nothing aimed at younger children until Madagascar 3: Europe’s Most Wanted on June 8 creating a huge opportunity for Sony Animation and Aardman.  Budgeted at just under $60M, The Pirates! Band of Misfits has already grossed $63.7M from its international runs over the past few weeks for a worldwide total to date of $75.1M for the Hugh Grant-voiced pic.

Falling 50% on its second weekend, the Zac Efron romance vehicle The Lucky One followed with an estimated $11.3M bumping the ten-day total up to a solid $39.9M.  Warner Bros. may find its way to about $60M or so.  The Hunger Games, 2012’s biggest blockbuster so far, smashed the $600M global mark and continued to display incredible legs in North America.  Katniss and company collected an estimated $11.3M this weekend domestically dipping a mere 23% which was the smallest decline yet in its six-week run.  The Lionsgate hit has now amassed a towering $372.5M putting it at number 17 on the list of all-time domestic blockbusters just ahead of the $370.3M of 2004’s The Passion of the Christ.  The $400M domestic mark now looks reachable, although how much The Avengers obliterates its competitors starting next weekend will be a factor.  Overseas, The Hunger Games grossed an estimated $7.4M upping the international cume to $228.5M and the worldwide sum to $601M with domestic accounting for a very high 62%.

A trio of new R-rated films debuted in the next three spots all generating lukewarm averages between $3,000 and $4,000.  The relationship comedy The Five-Year Engagement starring Jason Segel and Emily Blunt bowed to an estimated $11.2M playing to an adult female audience.  Universal, Relativity, and Apatow‘s $30M production averaged $3,800 from 2,936 locations and earned mixed but decent reviews from film critics.  Audiences were not too pleased with what they paid to see as the CinemaScore grade was a disappointing B-.  According to studio research, a high 64% of the crowd was female and 57% was 30 and older.  Serving as the opening night film for the TriBeCa Film Festival last week got it some extra press, but didn’t seem to translate into much of a national bump. The Five-Year Engagement scored an opening weekend average that was not much higher than Wanderlust, the studio’s other R-rated couples comedy from this year.

Jason Statham‘s latest action offering Safe landed in sixth place with an estimated $7.7M opening.  Averaging only $3,407 from 2,266 theaters, the R-rated pic came in on the lower end of the action star’s usual range and matched up with debuts for Crank: High Voltage and Killer Elite, which premiered to $7M and $9.4M, respectively.  Reviews were mixed and the usual crowd of young men made up the primary audience.

Audiences weren’t too interested in seeing John Cusack play Edgar Allan Poe as the gothic thriller The Raven debuted in seventh with an estimated $7.3M for a weak $3,291 average from 2,203 locations.  The R-rated mystery got slammed by critics, which had a big impact since it skewed to an older audience.  Exit polls showed that 59% of the audience was 25 and over while the gender split was more even with 52% being male.  Moviegoers were just somewhat satisfied with what they saw as the CinemaScore was only a B.  Produced for $26M, the Relativity and Intrepid release did not have the starpower or critical support to draw a large audience and the road ahead will be tough.

Disneynature‘s latest nature doc Chimpanzee fell 49% in its second frame to an estimated $5.5M putting the ten-day cume at a solid $19.2M.  Look for a final tally of around $30M, which would easily beat out the performances of the studio’s last two Earth Day releases African Cats and Oceans.  The Three Stooges took in an estimated $5.4M, off 45%, for a mild $37.1M cume.  Rounding out the top ten was the horror flick The Cabin in the Woods, which dropped 44% to an estimated $4.5M giving Lionsgate and Mutant Enemy $34.7M to date.

Overseas, where studios are increasingly taking advantage of local holiday opportunities and different school calendars to launch summer action tentpoles before the United States, the box office witnessed a mammoth start for the super hero extravaganza The Avengers, which amassed an estimated $178.4M from openings across 39 markets since Wednesday.  Number one everywhere, Iron Man and pals broke the all-time opening weekend records in over a dozen territories including Mexico, Brazil, Hong Kong, and New Zealand.  Leading the way were the U.K. with $24.7M, Australia with $19.7M, Mexico with $15.9M, and Korea with $12.9M.  The global assault was espcially impressive as the 3D epic did not include the action-loving markets of China and Russia, which open with North America next weekend or Japan, which opens in August.  The cast has been touring the world in recent weeks selling its new comic book juggernaut at red carpet premieres and press junkets in Moscow, London, Beijing, Rome, and Berlin aimed at heating up sales.  The PR investment has been paying off and with such lucrative markets yet to open, The Avengers now looks on course to possibly break the $1 billion worldwide mark for Marvel and its owner DISNEY.

Also making its mark on the international marketplace, Universal and Hasbro‘s Battleship took in an estimated $22.5M in its third weekend upping the overseas tally to $170M with one-third coming from China, Russia, and Japan.  The studios tried to get in as much business as it could in each country before the arrival of The Avengers.  Domestically, the big-budget war-at-sea flick opens two weeks after the super heroes on May 18.  Rival boat flick Titanic 3D pulled in $18.5M cruising to $260.9M international and $317.2M worldwide.  The lifetime totals for the iceberg smash have now reached $657.1M domestically and $2.16 billion globally.

The top ten films grossed an estimated $93.5M, which was down 33% from last when Universal Pictures’ Fast Five kickstarted the summer season early opening to $86.2M; but up 6% from 2010 when New Line Cinema‘s A Nightmare on Elm Street bowed at number one with $32.9M.


April 27, 2012 to April 29, 2012 Top Ten



1.   Think Like a Man

2.   The Pirates! Band of Misfits

  • $11,400,000
  • Sony Pictures Animation (Sony Pictures Entertainment) and Aardman Animations

3.   The Lucky One

4.   The Hunger Games

5.   The Five-Year Engagement

  • $11,157,000
  • Universal Pictures (NBCUniversal), Relativity Media, and Apatow Productions

6.   Safe

7.   The Raven

  • $7,250,000
  • a Relativity release
  • Intrepid Pictures

8.   Chimpanzee

  • $5,460,000
  • Disneynature (Walt Disney Studios Motion Pictures)

9.   The Three Stooges

10. The Cabin in the Woods

  • $4,500,000
  • a Lionsgate release (Lions Gate Entertainment)
  • Mutant Enemy Productions


April 29, 2011 to May 1, 2011 Top Ten



1.   Fast Five

  • $83,630,000
  • Universal Pictures (NBCUniversal)

2.   Rio

3.   Madea’s Big Happy Family

4.   Water for Elephants

5.   Prom

6.   Hoodwinked Too! Hood vs. Evil

7.   Soul Surfer

8.   Insidious

  • $2,687,000
  • FilmDistrict and Stage 6 Films (Sony Pictures Entertainment)

9.   Hop

10. Source Code


April 30, 2010 to May 2, 2010 Top Ten



1.   A Nightmare on Elm Street

  • $32,902,000
  • New Line Cinema (Warner Bros. Entertainment)

2.   How to Train Your Dragon

3.   Date Night

  • $7,577,000
  • 20th Century Fox (Fox Entertainment Group)

4.   The Back-up Plan

5.   Furry Vengeance

6.   The Losers

7.   Clash of the Titans

  • $5,855,000
  • Warner Bros. Pictures (Warner Bros. Entertainment)

8.   Kick-Ass

  • $4,516,000
  • a Lionsgate release (Lions Gate Entertainment)
  • Marv Films

9.   Death at a Funeral

  • $4,123,000
  • Screen Gems (Sony Pictures Entertainment)

10. Oceans

  • $2,565,000
  • Disneynature (Walt Disney Studios Motion Pictures)

~ by Matt Whitfield on May 2, 2012.

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