Box Office Results for January 25, 2013


This weekend, the horror-action combo Hansel & Gretel: Witch Hunters led a sluggish North American box office with a moderate debut that was more than enough to capture the number one spot.  Two other new releases, Jason Statham’s action film Parker, and the raunchy comedy Movie 43, failed to attract much business helping the overall marketplace lose steam.  The top ten was filled with four Academy Award nominees for Best Picture, a handful of underperforming January releases, and an unusually high total of eight R-rated films.


Paramount and MGM captured the top spot with its Jeremy Renner vehicle Hansel & Gretel: Witch Hunters, which grossed an estimated $19M this weekend.  The R-rated story about the fairy tale siblings as hired guns in their adult years averaged a decent $5,635 from 3,372 locations with 55% of the gross coming from 3D screens.

Though not especially impressive, Hansel & Gretel: Witch Hunters attracted respectable business and hopes to see better figures from international markets.  Studio research showed that the crowd was 55% male and 57% 25 and older.  The majority of films in the top ten appeal to adult males so competition was tough.  Reviews were mostly negative for the $50M production, which was a co-finance between Paramount and MGM.  The opening weekend turnout was about even with that of last summer’s period mash-up pic Abraham Lincoln: Vampire Hunter, which bowed to $16.3M and a similar $5,247 average with its R rating.  3D surcharges, and nearly identical demographic breakdown.

Hansel & Gretel: Witch Hunters got its overseas run started a week earlier with its solid showing in Russia last weekend.  The effects-driven fantasy remained number one in that territory for a second weekend and overall grossed an estimated $25M from 19 markets for an international cume of $35.8M.


Last week’s number one film Mama fell to second place with an estimated $12.9M after dropping 55%, an understandable decline for a supernatural horror thriller.  Universal’s $15M pic has grossed a solid $48.6M in ten days and should end near the $70M mark.  Part of Mama’s success has come from its PG-13 rating as all other films in the top nine this weekend were rated R.


Enjoying the best hold by far for any wide release was Oscar contender Silver Linings Playbook, which eased only 7% to an estimated $10M pushing the cume up to a robust $69.5M for the Weinstein Co.  The Bradley CooperJennifer Lawrence hit is well on its way to smashing the $100M mark and could go much higher if it remains durable over the weeks ahead.  Rival Best Picture nominee Zero Dark Thirty ranked fourth with an estimated $9.8M, off 38%.  The Columbia and Annapurna release has collected a sturdy $69.9M to date.


Jason Statham’s latest effort didn’t excite too many moviegoers.  The action star’s Parker bowed to an estimated $7M from 2,224 theaters for a weak $3,147 average for FilmDistrict, Incentive Filmed, and Sierra, putting it on the lower end of the actor’s standard opening weekend range.  Statham continues to head up action projects – usually with low budgets – but routinely opens films below the $10M mark when anchoring on his own.  Parker debuted a bit below the $7.9M of Safe from last year and the $9.4M of Killer Elite from 2011.  Its CinemaScore grade was a decent B+.  Overseas results and home video revenue should help cover the costs down the road.


Giving film critics something to completely tear apart, Relativity saw almost no turnout for its raunchy comedy Movie 43, which flopped in a tie for sixth place with only an estimated $5M from 2,023 theaters for a weak $2,472 average.  The R-rated picture with 12 credited directors boasted an impressive cast of actors including Oscar winners Halle Berry and Kate Winslet, current Academy Award nominees Hugh Jackman and Naomi Watts, plus many other notable stars like Gerard Butler, Emma Stone, Richard Gere, Dennis Quaid, and Terrence Howard.


The Weinstein Co. and Columbia saw their major Oscar contender Django Unchained fall 36% to an estimated $5M pushing the cume up to a stellar $146.3M.  A strong $42.9M international weekend put the Quentin Tarantino pic at $111.5M overseas for a sturdy global gross of $257.8M.  Fellow period pic Gangster Squad dropped 51% to an estimated $4.2M and has given Warner Bros. $39.6M to date.


After a weak bow, Broken City fell 52% in its second weekend to an estimated $4M, putting 20th Century Fox, New Regency, and EFF at just $15.3M after ten days.  The blockbuster musical Les Misérables rounded out the top ten with an estimated $3.9M, down 48%, and a domestic tally of $137.2M.  Working Title and Relativity have amassed $312.9M worldwide so far.


Overseas, Skyfall finally opened in China last Monday and generated a stunning $34.4M in the first seven days thanks to the widest release ever for that country with 8,000+ screens.  The international total stands at $776.5M and will break $800M soon.  The global gross is a towering $1.08B and the latest Bond will soon surpass The Dark Knight Rises for number seven on the all-time worldwide mega-blockbuster list.


The top ten films grossed an estimated $80.8M, which was down 12% from last year when Open Road FilmsThe Grey opened at number one with $19.7M; and down 8% from 2011 when New Line Cinema’s The Rite debuted in the top spot with $14.8M.

January 25, 2013 to January 27, 2013 Top Ten

Hansel & Gretel IMAX 3D   Mama   Silver Linings Playbook   Zero Dark Thirty   Parker

Django Unchained   Movie 43   Gangster Squad   Broken City   Les Miserables teaser

1.   Hansel & Gretel: Witch Hunters

2.   Mama

  • $12,860,000
  • a Universal release (NBCUniversal)
  • De Milo and Toma 78

3.   Silver Linings Playbook

  • $10,000,000
  • The Weinstein Company

4.   Zero Dark Thirty

5.   Parker

  • $7,000,000
  • a FilmDistrict release
  • Incentive Filmed Entertainment and Sierra Pictures

6.   Django Unchained

  • $5,005,000
  • The Weinstein Company and Columbia Pictures (Sony Pictures Entertainment)

7.   Movie 43

  • $5,000,000
  • Relativity Media

8.   Gangster Squad

9.   Broken City

10. Les Misérables

  • $3,900,000
  • Working Title Films (NBCUniversal) and Relativity Media


January 27, 2012 to January 29, 2012 Top Ten

The Grey   Underworld 4   One for the Money   Red Tails B   Man on a Ledge

Extremely Loud & Incredibly Close   The Descendants   Contraband   Beauty and the Beast 3D   Haywire

1.   The Grey

2.   Underworld Awakening

3.   One for the Money

4.   Red Tails

  • $10,400,000
  • a 20th Century Fox release (Fox Entertainment Group)
  • Lucasfilm Ltd.

5.   Man on a Ledge

6.   Extremely Loud & Incredibly Close

  • $7,100,000
  • Warner Bros. Pictures (Warner Bros. Entertainment)

7.   The Descendants

8.   Contraband

  • $6,500,000
  • Working Title Films (NBCUniversal) and Relativity Media

9.   Beauty and the Beast 3D

10. Haywire

  • $4,000,000
  • Relativity Media


January 28, 2011 to January 30, 2011 Top Ten

The Rite   No Strings Attached   The Green Hornet   The Mechanic   The King's Speech

True Grit   The Dilemma   Black Swan   The Fighter   Yogi Bear

1.   The Rite

  • $15,005,000
  • New Line Cinema (Warner Bros. Entertainment)

2.   No Strings Attached

3.   The Green Hornet

  • $11,500,000
  • Columbia Pictures (Sony Pictures Entertainment)

4.   The Mechanic

5.   The King’s Speech

6.   True Grit

7.   The Dilemma

8.   Black Swan

  • $5,100,000
  • Fox Searchlight Pictures (Fox Entertainment Group)

9.   The Fighter

  • $4,055,000
  • a Paramount release (Paramount Motion Pictures Group)
  • Relativity Media

10. Yogi Bear

  • $3,165,000
  • Warner Bros. Pictures (Warner Bros. Entertainment)

~ by Matt Whitfield on January 30, 2013.

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