Box Office Results for March 15, 2013


This weekend, moviegoers cared about only one magician as the blockbuster Oz the Great and Powerful easily led the North American box office for a second time while dueling magic men Steve Carell and Jim Carrey saw their new comedy The Incredible Burt Wonderstone get rejected.  Meanwhile, the Halle Berry thriller The Call overperformed and enjoyed a solid second place debut.


Disney’s big-budget The Wizard of Oz prequel Oz the Great and Powerful was both great and powerful grossing an estimated $42.2M in its sophomore frame to boost the ten-day cume to $145M.  The PG-rated film dropped a moderate 47% , which was in line with Johnny Depp’s 3D fairy tale extravaganza Alice in Wonderland from three years ago, which declined by 46% in its second weekend, which was also in mid-March.  That film amassed $209.3M in its first ten days, or 63% of its eventual $334.2M domestic final.  Neither Oz the Great and Powerful nor Alice in Wonderland had a new competing kidpic open on that sophomore session.


Halle Berry scored a big hit this weekend with her new kidnapping thriller The Call, which exceeded expectations and landed in second place with a $17.1M opening, according to estimates.  The R-rated film, which finds the Oscar-winning actress playing a 911 operator who takes matters into her own hands to capture a serial killer averaged a sturdy $6,821 from 2,507 locations powered by a female audience.  Studio data showed that women made up 61% of the crowd while 53% were over 30.  Abigail Breslin co-starred.

Moviegoers responded to the marketing push of this crime thriller.  Berry has had little luck at the box office in recent years when not starring in a franchise film with built-in audiences.  In fact, The Call delivered her third best opening ever for a non-franchise pic trailing only 2001’s Swordfish and 2003’s Gothika.  The B+ CinemaScore indicates that audiences were generally pleased with what the Stage 6 and WWE film had to offer so the long-term outlook seems promising.


Barely breaking double digit millions, the all-star comedy The Incredible Burt Wonderstone opened in third place with an estimated $10.3M for A-list comic stars Steve Carell and Jim Carrey.  The PG-13 flick about an iconic Las Vegas magician threatened by the success of a popular new street performer featured two of the biggest box office names in the world of comedy but failed to excite ticket buyers.  The Incredible Burt Wonderstone averaged $3,261 from 3,160 locations and boasted a cast that also included Steve Buscemi, James Gandolfini, Alan Arkin, and Olivia Wilde.

Over the past decade, Carell has anchored many broad comedy hits while Carrey has done very few spending more time instead on big kidpics and smaller indies.  Among wide releases bowing in 2,000+ theaters, The Incredible Burt Wonderstone was the worst opener ever for Carell and the third lowest for Carrey after The Majestic and Man on the Moon.  Studio research showed that The Incredible Burt Wonderstone skewed 55% male and 56% over 25.


With nothing new for kids, the fairy tale adventure Jack the Giant Slayer held up well in its third round with an estimated $6.2M dipping 37%.  The New Line title has still only collected $53.9M from North America on its way to about $70M.  Identity Thief, a hit with a much lower cost and much higher gross, followed in fifth with an estimated $4.5M.  Off just 29%, the Universal and Relativity smash has grossed a terrific $123.7M to date.


Dwayne Johnson’s Snitch has been that rare action movie with good legs slipping 31% in its fourth round to an estimated $3.5M for a $37.3M cume to date for Summit, Exclusive, and Participant.  Relativity’s party comedy 21 & Over fell 49% to an estimated $2.6M with $21.9M overall.


Oscar contender Silver Linings Playbook dropped 29% to an estimated $2.6M for the Weinstein Co. lifting the total to a sturdy $124.6M.  It has been in the top ten for the past nine weekends.  The Relativity romance Safe Haven followed close behind with an estimated $2.5M, off 34%, putting the tearjerker at a solid $67M.  Rounding out the top ten was the kidpic Escape from Planet Earth, which dipped only 28% to an estimated $2.3M.  The total stands at $52.2M for the Weinstein Co.


Making a spectacular splash in platform release was the bikini-clad-girls-with-guns pic Spring Breakers, which sold out shows with an estimated $270,000 from only three theaters (2 in New York, 1 in Los Angeles) for a jaw-dropping $90,000 average.  Distributed by A24, the R-rated film stars Disney Channel gals Selena Gomez and Vanessa Hudgens in more sexually provocative roles along with James Franco who this weekend ruled both the mainstream and specialty scenes.  Reviews were generally positive and Spring Breakers will expand nationwide this Friday.


The top ten films grossed an estimated $93.9M, which was even with last year when Columbia Pictures, Metro-Goldwyn-Mayer Pictures, and Relativity Media’s 21 Jump Street opened at number one with $36.3M; but off 5% from 2011 when Rogue’s Limitless debuted in the top spot with $18.9M.


March 15, 2013 to March 17, 2013 Top Ten

Oz the Great and Powerful   The Call   The Incredible Burt Wonderstone   Jack the Giant Slayer   Identity Thief

Snitch   21 & Over   Silver Linings Playbook   Safe Haven   Escape from Planet Earth

1.   Oz the Great and Powerful

2.   The Call

3.   The Incredible Burt Wonderstone

4.   Jack the Giant Slayer

  • $6,220,000
  • New Line Cinema (Warner Bros. Entertainment)

5.   Identity Thief

6.   Snitch

7.   21 & Over

  • $2,619,000
  • Relativity Media (Relativity Media)

8.   Silver Linings Playbook

9.   Safe Haven

  • $2,495,000
  • Relativity Media (Relativity Media)

10. Escape from Planet Earth

  • $2,327,000
  • The Weinstein Company (The Weinstein Company)


March 16, 2012 to March 18, 2012 Top Ten

21 Jump Street   The Lorax IMAX 3D   John Carter   Project X   A Thousand Words

Act of Valor   Safe House   Journey 2   Casa de Mi Padre   This Means War

1.   21 Jump Street

  • $35,000,000
  • Columbia Pictures (Sony Pictures Entertainment), Metro-Goldwyn-Mayer Pictures (MGM Holdings), and Relativity Media (Relativity Media)

2.   The Lorax

3.   John Carter

  • $13,515,000
  • Walt Disney Pictures (Walt Disney Studios Motion Pictures)

4.   Project X

5.   A Thousand Words

6.   Act of Valor

7.   Safe House

  • $2,755,000
  • Universal Pictures (NBCUniversal) and Relativity Media (Relativity Media)

8.   Journey 2: The Mysterious Island

  • $2,460,000
  • New Line Cinema (Warner Bros. Entertainment) and Walden Media

9.   Casa de Mi Padre

10. This Means War


March 18, 2011 to March 20, 2011 Top Ten

Limitless   Rango   Battle Los Angeles   The Lincoln Lawyer   Paul

Red Riding Hood   The Adjustment Bureau   Mars Needs Moms   Beastly   Hall Pass

1.   Limitless

  • $19,000,000
  • Rogue (Relativity Media)

2.   Rango

3.   Battle: Los Angeles

  • $14,600,000
  • Columbia Pictures (Sony Pictures Entertainment) and Relativity Media (Relativity Media)

4.   The Lincoln Lawyer

5.   Paul

6.   Red Riding Hood

  • $7,255,000
  • Warner Bros. Pictures (Warner Bros. Entertainment)

7.   The Adjustment Bureau

8.   Mars Needs Moms

9.   Beastly

10. Hall Pass

  • $2,600,000
  • New Line Cinema (Warner Bros. Entertainment)

~ by Matt Whitfield on March 21, 2013.

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