Box Office Results for April 12, 2013

matt

This weekend, Jackie Robinson made history again as the new film 42 delivered the best opening ever for a baseball movie and clinched first place at the North American box office by racing past industry expectations.  Meanwhile, the mindless spoof comedy Scary Movie 5 attracted a fraction of the once-popular franchise’s audience and debuted in second place.  Overall ticket sales were about even with normal mid-April levels.

42

Warner Bros. scored its best opening of 2013 with Legendary’s inspirational baseball drama 42, which grossed an estimated $27.3M from 3,003 theaters for a potent $9,074 average.  The PG-13 hit ended up well ahead of pre-release expectations, which had it opening to a ceiling of $20M.  In the process the feel-good pic broke the record for the best debut ever for any baseball flick beating the $19.7M of 2006’s The Benchwarmers as well as the $19.5M of the more recent Moneyball from 2011, which went on to become a major Oscar contender.  Unlike football movies, films about America’s national pastime have never driven in huge numbers on opening weekend.

But the stellar debut wasn’t the only good news for 42 as its future looks exceptionally bright with a long-lasting rally ahead.  Audiences polled by CinemaScore gave the story about major League Baseball’s first African-American player a sensational A+ grade indicating fantastic word-of-mouth for the coming weeks.  Plus the crowd skewed very old and mature adults do not always rush out on opening weekend so a sizable audience still lies ahead.  In addition, Monday is Jackie Robinson Day when all baseball players wear his famous number 42 jersey during their games adding a tremendous amount of free publicity for the film to exploit in the days ahead.  The studio carefully slotted it during a time when the sport’s new season was beginning to capitalize on fan excitement.

Studio research showed that 52% of the crowd was female and a very high 59% was part of the older than usual demographic category of “over 35”.  Though Warner Bros. ha no data breakdown, African-Americans made up a significant portion of the audience too although not a majority as 42 had broad appeal to many groups.  TV actor Chadwick Boseman played the famous ballplayer while Harrison Ford took the role of the 1940s Brooklyn Dodgers general manager that hired him.  Outside of Indiana Jones and the Kingdom of the Crystal Skull in 2008, Ford has had all flops over the past dozen years so this is a well-needed success for the 70-year-old legend who has starred in $100M+ blockbusters in each of the past five decades.

42 now joins a couple of other recent dramas that dealt with fighting racial discrimination against blacks – 2009’s The Blind Side and 2011’s The Help.  All three films featured a large number of both black and white characters and earned A+ grades.  The Blind Side and The Help both enjoyed sturdy legs finishing their domestic runs with six to seven times their opening weekend tallies.  42 is running during a weaker spring play period, but if it can also capitalize on positive buzz it will easily break through the $100M barrier.

scarymovie5

The spoof comedy Scary Movie 5 opened in second place with an estimated $15.2M from 3,402 theaters for a mild $4,454 average for Dimension.  That’s a far cry from what the franchise has generated in the past as three of the four installments opened north of $40M.  The new PG-13 chapter came seven years after the last one, Scary Movie 4, bowed to a stellar $40.2M on this same weekend in 2006.  Scary Movie 5’s opening weekend was 62% smaller in gross and attracted nearly 70% fewer people.  The four previous films carried low budgets and grossed a remarkable $752M in combined global box office.

Scary Movie 5 tried to sell itself as being hip and relevant by promoting its co-stars Charlie Sheen and Lindsay Lohan who have been tabloid favorites in recent years.  But audiences did not bite.  They could see their wild antics for free anytime.  Plus spoof comedies have lost their popularity and January’s R-rated hit A Haunted House already satisfied what hunger there was for a movie send-up of the horror genre with an opening weekend average that was twice as big.

thecroods

Still holding up well in its fourth weekend was the pre-historic toon The Croods with an estimated $13.2M, off 36%.  The 20th Century Fox and DreamWorks Animation release has now banked an impressive $142.5M and has become the year’s second highest-grossing film after Oz the Great and Powerful.  Kids around the world are coming out for the cavepeople pic as The Croods collected an estimated $25.5M overseas this weekend boosting international to $244.8M and the global gross to $387.3M on its way to $500M+.

gijoeretaliation

Busting through the century mark was the action sequel G.I. Joe: Retaliation, which fell 48% to an estimated $10.8M for a cume to date of $102.4M.  After its third frame, the Paramount, MGM, and Skydance flick boosted its global total to $270.7M including $168.3M from overseas markets surpassing the $152.3M final international tally of its 2D predecessor from 2009.  With China opening Monday and Japan to come on June 8, a worldwide haul of $400M is possible.

evildead
jurassicpark3d

A pair of sophomores channeling films from years past followed with large declines.  The horror remake Evil Dead tumbled 63% to an estimated $9.5M giving TriStar, FilmDistrict, and Ghost House $41.5M to date.  Look for a $50-55M final.  Universal’s Jurassic Park 3D dropped 53% to an estimated $8.8M putting the classic dinosmash at $31.9M in ten days.  The lifetime gross shot up $389M allowing the Steven Spielberg hit to climb up to number 16 on the list of all-time domestic blockbusters putting it in between Transformers: Revenge of the Fallen and Harry Potter and the Deathly Hallows Part 2.

olympushasfallen
ozthegreatandpowerful

Benefiting from solid word-of-mouth, and continued news coverage of North Korea’s nuclear threats, the action hit Olympus Has Fallen enjoyed the lowest decline from any film in wide release slipping only 28% to an estimated $7.3M.  FilmDistrict and Nu Image have baned a stellar $81.9M and should find its way to the $100M mark.  2013’s biggest blockbuster, Oz the Great and Powerful, followed with an estimated $4.9M, sliding by 39%.  Disney has amassed $219.4M domestically and a healthy $471M worldwide with its expensive fantasy pic.

temptation
theplacebeyondthepines

Tyler Perry’s Temptation: Confessions of a Marriage Counselor fell sharply by 55% in its third round to an estimated $4.5M raising the cume for Lionsgate and TPS to $45.4M.  Focus generated encouraging results for SKE’s Ryan GoslingBradley Cooper drama The Place Beyond the Pines, which enjoyed a successful national expansion with an estimated $4.1M from 514 theaters (up from 30) for a solid $7,938 average.  Platforming two weeks ago in just three locations, the R-rated pic has taken in $5.5M to date.

oblivion

Tom Cruise’s new sci-fi actioner Oblivion debuted in most of the world outside of North America this weekend and delivered strong results with an estimated $61.1M from 7,444 theaters in 52 international markets, ranking number one in 48 of them.  Leading the way were Russia with $8.6M (a new career record for Cruise), the United Kingdom with $7.9M, and Korea with $4.1M.  The futuristic thriller invades North America and seven overseas markets next weekend and is expected to rule the domestic box office.

thehungergames
rio

The top ten films grossed an estimated $105.5M, which was up 1% from last year when Lionsgate’s The Hunger Games stayed at number one for a fourth weekend with $21.1M; but down 5% from 2011 when Blue Sky Studio’s Rio opened in the top spot with $39.2M.

April 12, 2013 to April 14, 2013 Top Ten

42   Scary Movie 5   The Croods   G.I. Joe 2   Evil Dead teaser

Jurassic Park 3D Credits   Olympus Has Fallen   Oz the Great and Powerful   Temptation   The Place Beyond the Pines

1.   42

2.   Scary Movie 5

3.   The Croods

4.   G.I. Joe: Retaliation

5.   Evil Dead

6.   Jurassic Park 3D

7.   Olympus Has Fallen

8.   Oz the Great and Powerful

9.   Temptation: Confessions of a Marriage Counselor

10. The Place Beyond the Pines

  • $4,080,000
  • a Focus release (NBCUniversal)
  • Sidney Kimmel Entertainment

 

April 13, 2012 to April 15, 2012 Top Ten

The Hunger Games A   The Three Stooges   The Cabin in the Woods   Titanic 3D   American Reunion

Mirror Mirror   Wrath of the Titans   21 Jump Street   Lockout   The Lorax teaser

1.   The Hunger Games

  • $21,500,000
  • Lionsgate (Lions Gate Entertainment)

2.   The Three Stooges

  • $17,100,000
  • 20th Century Fox (Fox Entertainment Group)

3.   The Cabin in the Woods

4.   Titanic 3D

  • $11,625,000
  • Paramount Pictures (Paramount Motion Pictures Group) and 20th Century Fox (Fox Entertainment Group)

5.   American Reunion

6.   Mirror Mirror

  • $7,000,000
  • Relativity Media (Relativity Media)

7.   Wrath of the Titans

  • $6,905,000
  • Warner Bros. Pictures (Warner Bros. Entertainment)

8.   21 Jump Street

  • $6,800,000
  • Columbia Pictures (Sony Pictures Entertainment), Metro-Goldwyn-Mayer Pictures (MGM Holdings), and Relativity Media (Relativity Media)

9.   Lockout

10. The Lorax

 

April 15, 2011 to April 17, 2011 Top Ten

Rio   Scream 4   Hop   Soul Surfer   Hanna

Arthur   Insidious   Source Code   The Conspirator   Your Highness

1.   Rio

  • $40,000,000
  • Blue Sky Studios (Fox Entertainment Group)

2.   Scream 4

  • $19,279,000
  • Dimension Films (The Weinstein Company)

3.   Hop

  • $11,167,000
  • Illumination Entertainment (NBCUniversal)

4.   Soul Surfer

  • $7,400,000
  • a TriStar release (Sony Pictures Entertainment)
  • FilmDistrict and Enticing Entertainment

5.   Hanna

  • $7,327,000
  • Focus Features (NBCUniversal)

6.   Arthur

  • $6,940,000
  • Warner Bros. Pictures (Warner Bros. Entertainment)

7.   Insidious

8.   Source Code

9.   The Conspirator

10. Your Highness

  • $3,895,000
  • Universal Pictures (NBCUniversal)
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~ by Matt Whitfield on April 20, 2013.

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